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Marriott International, one of the nation's leading hotel groups, tells Hotel Check-In that it's pulling access to adult movies from the new hotel rooms it will be opening the next several years.

Marriott's statement (below) came in response to Hotel Check-In's question this morning asking if Marriott was the unidentified hotel chain referenced in news reports yesterday about media provider LodgeNet. The reports said that one of LodgeNet's large hotel-chain customers in 2013 would begin to phase out "mature content." LodgeNet's two largest customers are Marriott and Hilton.

Children and unavailable to any adult who chooses not to view it. We have strong controls in place that allow guests to block these materials. Changing technology and how guests access entertainment has reduced the revenue hotels and their owners derive from in-room movies, including adult content. We are working with in-room entertainment providers and technology vendors to transition to the next generation of in-room entertainment. This new platform of Internet-based video-on-demand will facilitate our exit from the traditional hotel video systems that included adult content in the menu selection, and will also provide guests greater choice and control over what they watch across our system.

As we transition to this new platform, adult content will be off the menu for virtually all of our newly built hotels. Over the next few years, this will be the policy across our system."

According to Colliers PKF Hospitality Research, hotels now collect about 39% fewer dollars from all pay-per-view movie rentals than they did a decade ago. The average hotel collects about $175 per available room per year, down from $288 in 2000, says Robert Mandelbaum, the firm's research director. He estimates that industrywide, movie-rental revenue in 2009 was roughly $380 million.

"It's becoming a declining source of revenue," he said of pay-per-view movies.

As movies of all kinds become less of a moneymaker for hotels, more hotels may make similar decisions, says Joe McInerney, CEO of industry group American Hotel and Lodging Association.

"It is a hotel's prerogative, as well as a business decision, regarding what services it provides to its guests, including those striving to enhance their family-friendly image," he says.